Let’s get this straight. Nobody likes to see ugly things, especially on the internet. Not giving importance to design can hurt your business massively. This becomes even more important for startups and new businesses, especially those which rely on the digital medium.
If you think of Apple, the first thing that would come to your mind is not how fast their iPhones are but you’ll think of it as a company that makes beautifully designed products. Good design has always been their USP. So let’s take a look at how you can leverage design for maximum growth of your company on digital medium.
- Good design will make your customers recognize your company
Brand awareness is one of the most important tasks for any company. People should be able to recall the company just by looking at their logo, packaging, or design elements on their social media.
Let’s take the above image for example. I probably will never have to tell you which company it is and what the company does. That’s because Nike has made Good and easy to remember designs their prime focus. That’s the power of good branding. You will easily recognize the company associated with good branding. Branding should be on the top of your business to-do list.
2. Good design sells
Good design will not only make your product look pretty, but it has a psychological impact on the customer’s mind as well. Your well-designed product will always sell better than a badly designed product from your competitor. So, good design can be that key differentiating factor even if you are relatively new in the business.
3. Good design creates customer trust
When it comes to digital businesses, trust becomes a very important factor. This is very important, especially in your website/app. No user would like to wait for 10 seconds to load your website or to see that spinning wheel after clicking something till infinity.
Thus speed and a good user experience can be crucial in your business growth. A customer would only buy from you if the experience he/she faces in the app or website is smooth and flawless.
4. Good design shows users that you know your stuff
If your company has a good logo, an amazing-looking and functional website, and a good presence on social media where you post consistently and there is uniformity in designs on all these platforms, then people automatically start taking you seriously.
Take Dunzo, for example, if we see clearly they have a very clean website, good UX and their icons shine and tell a story. The same design consistency is carried out on Instagram where they make relatable and useful posts while following similar illustrations and color schemes. So, we as users subconsciously associate Dunzo as a company that knows its stuff. That is the power of good designs.
5. Good design can enhance your Return on investments.
Let’s say for example you run Instagram ads to drive traffic to your business. Here, if your ads are poorly designed and are not consistent, it is likely that very few people will actually click on them. So again it becomes important that the ads are well designed and the copy is well written so that the users click it even if they don't want to buy anything, just out of curiosity.
I know this works because many times I have clicked on many ads myself which I found extremely well designed and attractive.
So, in this post, we came across a few points that indicate why good design is important for your business growth. I am sure there are many more reasons, but I couldn’t cover all of them.
So if you really want to have explosive growth of your business on digital mediums such as Facebook, Instagram, Google, or any other platforms. Take a closer look at your approach towards design and slowly start making strategies and follow consistency in designs everywhere. If you just do this basic stuff right, you can already be ahead of many companies which do not care about design.
Thank you so much for reading till here. I hope you have an amazing day ahead :)